debuted PageMaker, the digital equivalent to-and ultimately replacement of-graph paper, X-Acto blade, rubylithe, and paper waxers used throughout the design and publishing world as the only means of assembling a printed page. It was a launch that would forever alter the very nature of communication around the world.īuilding on Adobe’s vision and bold first steps, in 1985 Aldus Corp.
Teamed up with Apple Computer, who provided the first Macintosh and, under license from Canon, the first desktop laser printer running PostScript, Adobe launched the Desktop Publishing Revolution. In 1984 Adobe brought the world PostScript, a revolutionary printer language that allowed crisp text and graphics to be output from a desktop computer to a desktop laser printer for an investment of less than US$7,000-a tenth of the industry standard at the time. Quark VS chronicles the struggle of encumbent desktop publishing application, QuarkXPress, the king of the magazine, newspaper, catalog, advertising, and all other global print publishing hills since the early-1990s, against the new challenger to all its titles, InDesign, Adobe’s original, from-the-ground-up layout application born of the minds of those who created PostScript, desktop computer fonts, PageMaker, PDF, and, indeed, the concept of desktop publishing itself.
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